The Client: Wyevale are a garden centre chain with over 100 outlets nationwide.
The Brief: To create and deliver an integrated marketing communications campaign for AW08 featuring price promotion as its primary customer message. This was executed via a two stage operation whereby leaflets were distributed in-store and though local press nationally. The campaign's main objective was to increase footfall and ultimately drive sales. This type of Brand Interpretation campaign reinforced the internal store message with the external advertising price promotion activity.
We also reproduced the Wyevale restaurant photography to be in line with the brand's current positioning.
